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The program was complemented by a variety of digital, event and social activations.Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.Now we have expanded to include many fun and often sexually pleasing activities.
The program organically integrated key brand messaging and product placement.
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The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.